Break the silence, together
We make the hardest conversations sayable — especially when a family disagrees. #BreakTheSilence
About A Whole Family Matter
We’re building the care plan our families never had
Interdependent care planning for medical migrants and their collectivist families — so no one dies in pain, in debt, and in silence.
Get Started FreeOur story
Built from lived experience
We’re a small Filipino startup for social impact, based in The Hague. As Filipinos with 377 years of lived experience with colonization, we build from what we call bayanihan — a spirit of communal unity, cooperation, and mutual aid.
The world’s biggest exporters of healthcare workers are also among the world’s worst places to die. Medical migrants deliver a good death every working day abroad — then call home to families with none of what they have. A Whole Family Matter is the tool we wished those families had.
Read our storyMission and valuesV / 1 V / 2 V / 3 V / 4
What we stand for
A family that plans their future together funds their future care together. Our mission is to help every family plan, fund and advocate for dignified end-of-life care — interdependently, with each other.
The success of one is the success of all
Bayanihan: communal unity, cooperation and mutual aid. We build for the “we”, not the “I”.
Lived experience first
Everything we make is grounded in the real lives of medical migrants and their collectivist families.
The family’s, always
The plan belongs to the family, held in common — and we never hold a single euro of their money.
The teamMeet the team building
Meet the team building
A Whole Family Matter
Three Filipino innovators from the University of the Philippines who have lived the problem themselves. We build carefully, with the families we serve. Say hello any time.
Norman Yuson Cuaño
Interdependent Care Planning CreatorUniversity of the Philippines – Los BañosKismet Fran Suan
ICP Platform Innovation LeaderUniversity of the Philippines – VisayasWilliam Staclara
ICP Research & Community LeaderUniversity of the Philippines – Los BañosYou?
OpportunitiesWe grow carefully. If helping families break the silence sounds like work you’d want to do, get in touch.
info@awholefamilymatter.com